Despite the high upfront costs of video advertising, the emerging markets are a promising market for digital video. The increasing popularity of mobile devices and cord-cutting, along with an ever-increasing audience, have driven the growth of this market in recent years. In fact, seven out of 10 event organizers are now shifting from offline events to virtual ones, with nearly half of these forecasting that trend to continue.
Digital video advertising has helped brands and offline retailers analyze search results and improve ad effectiveness. These new platforms also make it easier for companies to engage with customers and improve service delivery. The rise of digital video has led to an explosion in this market. There are many benefits to digital video advertising, including ad targeting and analysis of audience demographics. These advantages allow advertisers to deliver their messages in a more personalized and relevant way.
While the global digital video ad market is predicted to grow at a steady rate through the coming years, it will experience significant growth in North America. This region is home to many popular video publishers, such as YouTube. While YouTube already controls a large portion of the digital video ad market, the industry will grow even faster in the coming years as more mobile users adopt these new platforms. The rapid growth of mobile usage has encouraged social media usage and has increased the number of users for videos.
Video advertising is an emerging market with a booming global audience. With the rise of digital video marketing and new platforms, the world population is steadily increasing. The digital video market is expected to reach $43,073 million by 2023. This is a growth rate of 4.3% a year and is expected to double by 2020. It is predicted that the digital video advertising market will reach more than $37 billion by 2020, according to Statista.
The global digital video ad market is expected to grow at a rate of 41.1% through 2027. The growth of mobile devices is predicted to outpace the growth of the desktop market. Therefore, the mobile market will continue to be the fastest-growing market in the coming years. While video is becoming a major component of consumer behavior, the growing mobile market will dominate it in the next decade. However, it is not the only technology driving the growth of the global video advertising market.
The digital video ad market is growing at a fast rate. The global market is set to reach $34.6 million by 2025. The growth in digital video advertising is due to an increasing number of mobile phone users. Smartphones are an essential part of the global video market, and the development of social media has fueled its growth in emerging markets. This is a thriving market for digital video advertisements. Its use is increasing in the US as the e-commerce market grows around the world.