Youth Marketing in the Broadband Era

As the most diverse and accessible generation in history, youth have many marketing opportunities. These people are not tied to one type of platform but are open to trying new things and are always willing to experiment. They are the most likely to respond to advertising campaigns and brands that are flexible and creative. Many companies sponsor dance competitions, sports teams, or festivals to reach out to these consumers. They are more interested in the lifestyles and tastes of other young people, as well as music. The digital world has…

Read More