Despite the high upfront costs of video advertising, the emerging markets are a promising market for digital video. The increasing popularity of mobile devices and cord-cutting, along with an ever-increasing audience, have driven the growth of this market in recent years. In fact, seven out of 10 event organizers are now shifting from offline events to virtual ones, with nearly half of these forecasting that trend to continue. Digital video advertising has helped brands and offline retailers analyze search results and improve ad effectiveness. These new platforms also make it…
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